As part of Bank of Valletta’s strategy to improve the customer experience in its branches, the bank will introduce a priority service for its customers aged sixty and above, starting Friday, June 24. This service, which will be offered on Fridays and Saturdays at 30 branches in Malta and Gozo, will enable eligible customers to be served faster and quicker upon presentation of their 60+ ID card.
On the days mentioned, pensioners holding a 60+ ID card will be served beforehand at the checkout. On the days when this service is offered, the bank opens a quarter earlier so that retirees who present their ID cards can enjoy this service between 8:15 and 9:30 am.
The bank has made great efforts to encourage its customers to use digital services such as internet and mobile banking. However, the Bank continues to support those customers who prefer to use the teller service in its branches, and most of these customers fall into the category of those who will benefit from this service. This initiative will enable these customers to be served more efficiently.
The National Association of Pensioners and the Pensioners Association of the General Workers Union welcomed this initiative, recognising that it reflects the close relationship they have with the Bank of Valletta. In discussions between these two organisations and Bank of Valletta, it was also agreed that the bank will undertake educational initiatives for the elderly to raise their awareness of digital services, with the aim of making the services offered more accessible.
The Chief Retail Banking Officer of Bank of Valletta, Kenneth Farrugia, stated that following the lifting of restrictions related to the COVID -19 pandemic, the bank is taking new initiatives to strengthen the way it offers its services, through various channels close to the customer, whether through digital services (internet and mobile banking), physical contacts (in branches) or by phone (Customer Service Centre).
While the bank continues to invest heavily in digital platforms, Kenneth Farrugia stressed that the bank remains committed to providing customers with convenient, accessible service in its 30 branches in Malta and Gozo, with special attention to the most vulnerable members of society.